How Much Did Thrasio Raise? Headquarters, Funding & Key Investors

Thrasio, a U.S.-based e-commerce aggregator, has raised $3.4 billion in total funding across multiple rounds, reaching a $5 billion valuation as of October 2021. The company’s latest Series D round of $1 billion, led by Silver Lake, was completed in October 2021, followed by a $650 million debt round in September 2021 and a $100 million Series C in March 2021. Backed by major investors like Advent International and Oaktree Capital Management, Thrasio continues to dominate the Amazon FBA brand acquisition space through capital-efficient growth and global brand scaling.

How Much Did Thrasio Raise? Funding & Key Investors

Thrasio is a global leader in acquiring and scaling successful Amazon FBA and D2C e-commerce brands. By identifying high-performing private-label businesses, acquiring them, and optimizing operations across supply chain, marketing, and product development, Thrasio helps brands achieve rapid expansion. With a unique blend of data-driven decision-making and deep retail expertise, the company has built a massive portfolio of consumer brands that reach millions worldwide. Thrasio’s proven acquisition model has reshaped the e-commerce landscape, offering brand founders fast exits and long-term value creation.

What Is Thrasio and What Does It Do?

Thrasio, founded in 2018 by Carlos Cashman and Joshua Silberstein, is a Walpole (United States)-based e-commerce enabler and brand acquisition company.

Thrasio employs approximately 1,120 people as of December 2021. Thrasio acquires, optimizes, and scales Amazon FBA and direct-to-consumer brands, leveraging expertise in marketing, product development, logistics, and data analytics.

By combining operational excellence with advanced analytics, Thrasio boosts portfolio performance while helping small business owners successfully exit. The company’s acquisition engine and technological infrastructure have made it one of the fastest unicorns in the retail-tech ecosystem.

How Much Funding Has Thrasio Raised?

1. Series D Round

Amount Raised: $1B
Date: October 2021
Lead Investors: Silver Lake, Advent International, Oaktree Capital Management, PEAK6, Upper90, Corner Capital Partners
Motivation: To accelerate brand acquisitions, strengthen logistics, and support international expansion.

2. Conventional Debt Round

Amount Raised: $650M
Date: September 2021
Motivation: To enhance liquidity and finance ongoing operational growth.

3. Series C Round

Amount Raised: $100M
Date: March 2021
Lead Investors: Harlan Capital Partners, Oaktree Capital Management, Upper90, Advent International, PEAK6, Western Technology Investment
Motivation: To scale its brand portfolio and strengthen marketing and supply chain operations.

Total Funding Raised: $3.4 Billion

Current Valuation: $5 Billion (as of October 2021)

Latest Funding Date: October 2021

Key Investors

1. Silver Lake

Details: Silver Lake is a leading global private equity firm focused on technology investments.
Investment Focus Areas: Technology, e-commerce, and digital transformation.
Notable Investments: Airbnb, Dell Technologies, Twitter.

2. Advent International

Details: One of the world’s largest private equity investors with a focus on long-term growth.
Investment Focus Areas: Retail, technology, and consumer sectors.
Notable Investments: Lululemon, Walmart Mexico, Olaplex.

3. Oaktree Capital Management

Details: A global investment firm specializing in credit strategies and alternative assets.
Investment Focus Areas: Private equity, real estate, and structured credit.
Notable Investments: SunOpta, Pulse Electronics, Tribune Media.

4. PEAK6 Investments

Details: A U.S.-based investment firm backing fintech, e-commerce, and technology startups.
Investment Focus Areas: Fintech, consumer tech, and marketplaces.
Notable Investments: DraftKings, eToro, Acorns.

Where Is Thrasio’s Headquarters?

Thrasio is headquartered in Walpole, Massachusetts (United States) strategically positioned near Boston’s technology corridor.

What’s Next for Thrasio?

Thrasio’s future roadmap involves revitalizing its acquisition engine, improving supply chain automation, and expanding globally into new e-commerce markets. The company plans to deepen its focus on AI-driven product optimization and omnichannel retailing. With over $3.4 billion in total funding, Thrasio continues to lead the FBA aggregator sector, positioning itself for renewed growth and sustained profitability through strategic restructuring and technological innovation.

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