Topgolf has raised $169M in disclosed equity funding, including a $20M Series C on December 26, 2017, as well as prior debt facilities, such as a $275M conventional debt facility in 2016. Headquartered in Dallas, Texas, United States, Topgolf operates tech-enabled golf venues that integrate ball-tracking technology, hospitality, instruction, and events. Its model combines entertainment, food and beverage, social engagement, and corporate event hosting to create a unique sports-entertainment experience. Funding supported venue expansion, technology development, and enhanced customer experiences, establishing Topgolf as a global leader in sports-entertainment venues.
The company uses data-driven insights and hospitality integration to enhance the player experience, improve venue profitability, and optimize event operations as it scales new locations globally.
Keep reading to learn how Topgolf became a leader in technology-driven sports entertainment venues.
What Is Topgolf and What Does It Do?
Founded in 2000 by Steve Jolliffe, Barry Cumbie, David Jolliffe, and Mark Murray, Topgolf is a sports-entertainment company headquartered in Dallas, Texas, United States.
Topgolf employs over 9,300 people who manage venues, technology platforms, coaching programs, and hospitality services. The company combines microchipped golf balls, climate-controlled driving bays, food and beverage, live music, event hosting, lessons, leagues, and branded partnerships to deliver a social golf experience to diverse audiences worldwide. Topgolf enables players to engage in golf and entertainment while optimizing venue operations and customer experiences through integrated technology and data insights.
How Much Funding Has Topgolf Raised?
1. Series C Round
- Amount Raised: $20M
- Date: December 26, 2017
- Lead Investors: Fidelity Investments, Callaway Golf, WestRiver Group, Providence Equity Partners, Thomas Dundon
- Purpose: Accelerate venue expansion and invest in technology and operations
2. Conventional Debt
- Amount Raised: $275M
- Date: August 2016
- Lead Investors: Debt syndicate
- Purpose: Fund large-scale venue construction and working capital
Total Funding Raised: $169M (equity disclosed)
Latest Funding Date: December 2017
Current Valuation: Acquired
Key Investors
1. Fidelity Investments
- Details: Large asset manager active in private and public markets
- Focus Areas: Growth equity, consumer, technology, media
- Notable Investments: Amazon, Stripe, Moderna, Airbnb, Roblox
2. Providence Equity Partners
- Details: Private equity firm specializing in media, communications, and consumer
- Focus Areas: Sports, media, consumer services, technology
- Notable Investments: Hulu, Interactive Data, Blackboard, Warner Music, Topgolf
3. Callaway Golf
- Details: Leading golf equipment and leisure brand; strategic investor and partner
- Focus Areas: Golf equipment, venues, consumer experiences
- Notable Investments/Assets: Callaway brands, Topgolf (partnership), Odyssey putters, OGIO
4. WestRiver Group
- Details: Investment vehicle focused on growth companies and special situations
- Focus Areas: Entertainment, tangible assets, hospitality
- Notable Investments: Topgolf, various hospitality assets
5. Thomas Dundon (Individual Investor)
- Details: Principal investor known for strategic, growth capital in sports and entertainment
- Focus Areas: Sports, fintech, entertainment
- Notable Investments: Topgolf, Triller, other private ventures
Where Is Topgolf’s Headquarters?
Topgolf is headquartered in Dallas, Texas, United States, supporting its venue operations, hospitality services, and global expansion efforts.
What’s Next for Topgolf?
Topgolf plans to continue opening new venues, expand food and beverage and event programming, deepen partnerships with sports brands, and grow its international footprint. The company remains focused on optimizing venue-level profitability and enhancing customer experiences using integrated technology and data insights.
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