VideoAmp joined the Unicorn Club on October 21, 2021, after raising a $275 million Series F funding round led by Spruce House Investment Management and Tiger Global Management, valuing the company at approximately $1.4 billion. Headquartered in Los Angeles (and New York City), United States, VideoAmp provides data‑driven advertising, media measurement and optimisation tools across linear TV, OTT, and digital channels. The company has raised over $534 million in total funding and employed approximately 310 people (as of December 31, 2022).
Keep reading to learn how VideoAmp is redefining media currency and cross‑screen audience measurement for advertisers and publishers.
What Is VideoAmp and What Does It Do?
Founded in 2014, VideoAmp provides a unified platform for advertisers and media buyers, integrating linear TV, streaming, and digital data. Its offering includes a TV suite and campaign‑management tools that help users plan, execute and measure advertising across channels. The platform enables customer journey insights, real‑time optimisation, dashboarding, and outcome‑based analytics to connect media spend with results.
How Much Funding Has VideoAmp Raised?
- Series F
- Amount Raised: $275M
- Date: October 21, 2021
- Lead Investors: Spruce House Investment Management, Tiger Global Management
- Valuation: $1.4B
- Purpose: Scale measurement infrastructure, accelerate growth of the “currency” product across broadcasters and agencies.
- Series G
- Amount Raised: $150M
- Date: September 13, 2023
- Lead Investor: Vista Credit Partners (a subsidiary of Vista Equity Partners)
- Purpose: Fuel expansion of measurement currency, deepen platform capabilities across screens.
- Earlier Rounds (Seed to Series E)
- Cumulative Funding: ~$100M+ (bringing total to over $534M)
- Purpose: Foundational growth, product development, and scaling data capabilities.
Total Funding Raised: ~$534M+
Latest Funding Date: September 13, 2023
Latest Valuation (at Oct 2021 milestone): ~$1.4B
Employee Count: ~310 (as of December 31, 2022)
Key Investors
- Tiger Global Management
- Details: Global investment firm active in late‑stage tech and growth companies
- Focus Areas: SaaS, data infrastructure, advertising technology
- Vista Equity Partners / Vista Credit Partners
- Details: Enterprise software and data‑tech focused investment firm; Vista Credit Partners led the Series G
- Focus Areas: Data platforms, enterprise analytics, scale‑up software
- Spruce House Investment Management
- Details: Investment entity that co‑led the Series F round in 2021
- Focus Areas: Growth‑stage tech companies, alternative financial structures
Where Is VideoAmp’s Headquarters?
VideoAmp is headquartered in Los Angeles, California, United States. The company also has significant operations in New York City. The headquarters serve as the hub for its media measurement engineering, data analytics, and customer engagement teams.
What’s Next for VideoAmp?
VideoAmp plans to expand its measurement “currency” offering, tying linear TV, streaming, and digital into a unified metric for advertisers. With growing licensing and certification (e.g., JIC certification) and increased adoption of its cross‑screen measurement tools, the company is positioned to compete with legacy measurement incumbents. An expanded global footprint, deeper data-science investments, and stronger publisher-agency partnerships are key focus areas.
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