Company profile

Vuori

Vuori, based in Encinitas, California, has raised $1.27B in total funding, reaching a $5.5B valuation as of November 2024. Its latest $825M secondary round was led by General Atlantic and Stripes, following a $400M Series C backed by SoftBank Vision Fund. Founded in 2015 by Joseph Kudla, Vuori designs premium athletic and lifestyle apparel for men and women. With 500–1,000 employees, the brand has grown rapidly into a leading global activewear name, blending sustainability, comfort, and modern design for everyday performance wear.

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Quick facts

Total funding: $1.27B
Valuation: $5.5B
Founded: 2015
Headquarters: Encinitas, California
Employees: 500 to 1,000

Notable investors

SoftBank Vision Fund
General Atlantic
Stripes

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