Vuori is an internet-first sportswear brand redefining performance apparel with a focus on style, comfort, and sustainability. Founded in 2015 by Joseph Kudla in Encinitas, California, Vuori creates premium activewear for men and women, offering products like t-shirts, joggers, leggings, hoodies, and more.
What Is Vuori and What Does It Do?
Founded in 2015 by Joseph Kudla and headquartered in Encinitas, United States, Vuori employs around 501–1,000 people. The company offers a wide range of premium activewear, including joggers, tanks, leggings, outerwear, and accessories designed for fitness and everyday wear. Combining sustainable practices with modern aesthetics,
Vuori aims to create timeless pieces built for movement and comfort. Its products are available online and through select retail partners across the U.S., reflecting its rapid growth and strong brand loyalty.
How Much Funding Has Vuori Raised?
*Venture Round* • Amount Raised: $45M
• Date: August 2019
• Lead Investors: Norwest Venture Partners
• Motivation: To support early-stage growth and expand Vuori’s market reach.*Venture Round* • Amount Raised: $400M
• Date: October 2021
• Lead Investors: SoftBank Vision Fund
• Motivation: To capitalize on surging demand for athleisure and expand product lines globally.*Secondary Market (Private Equity)* • Amount Raised: $825M
• Date: November 2024
• Lead Investors: General Atlantic, Stripes
• Motivation: To drive international expansion and accelerate product innovation.
Total Funding Raised: $1.27 Billion
Current Valuation: $5.5B (as of November 2024)
Latest Funding Date: November 2024
Key Investors
*General Atlantic* • Details: A global growth equity firm that partners with leading businesses to achieve sustainable expansion.
• Investment Focus Areas: Technology, consumer, financial services, and healthcare.
• Notable Investments: Airbnb, Uber, Slack.*Stripes* • Details: A growth equity firm investing in consumer, software, and internet-driven businesses.
• Investment Focus Areas: Internet, software, consumer brands.
• Notable Investments: Monday.com, Reformation, Siete Family Foods.*SoftBank Vision Fund* • Details: A globally recognized institutional investor backing growth-stage companies leveraging AI and technology.
• Investment Focus Areas: Technology, consumer, enterprise, and fintech.
• Notable Investments: ByteDance (TikTok), Grab, DoorDash.*Norwest Venture Partners* • Details: A multi-stage investment firm with a 60+ year legacy supporting innovative global companies.
• Investment Focus Areas: Technology, healthcare, consumer, financial services.
• Notable Investments: Spotify, Uber, Casper.
Where Is Vuori’s Headquarters?
Vuori’s headquarters is located in Encinitas, California, a coastal hub known for its health-conscious and active community. The location aligns perfectly with Vuori’s ethos of blending performance, sustainability, and lifestyle. Encinitas offers access to top creative talent and proximity to major U.S. apparel and retail markets, enabling the company to scale efficiently while maintaining its beach-inspired brand identity.
What’s Next for Vuori?
Vuori aims to continue its global expansion, targeting over 100 stores worldwide by 2026, with a focus on Europe and Asia. The brand plans to strengthen its product innovation pipeline through lines such as Vuori BlissBlend and DreamKnit, while maintaining its commitment to sustainability. As the global athleisure market is projected to grow at a 7% CAGR through 2028, Vuori is poised to become a dominant lifestyle performance brand, bridging the gap between activewear and everyday fashion.
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