How Much Did Yotpo Raise? Headquarters, Funding & Key Investors

Yotpo has raised $1.5 M in its Seed round, $10.7 M in Series A, $15 M in Series B, $22 M in Series C, $51 M in Series D, $75 M in Series E and $230 M in Series F, bringing its total funding to approximately $436 M. The company achieved a valuation of $1.4 B in its Series F round dated March 2021. This funding supports its growth as a unified e-commerce marketing platform for reviews, loyalty, SMS and referrals.

How Much Did Yotpo Raise? Funding & Key Investors

Yotpo, founded in 2011 by Omri Cohen and Tomer Tagrin, is a New York City-based (United States) marketing-tech company. The company employs between 201 and 500 people as of July 2024. Yotpo offers a cloud-based platform for e-tailers that includes reviews and ratings, visual marketing, loyalty programs, referrals, SMS marketing, and analytics. It helps brands generate verified user content, integrate with platforms like Shopify and Magento, and drive engagement and retention through data-driven insights.

What Is Yotpo and What Does It Do?

Yotpo, founded in 2011 by Omri Cohen and Tomer Tagrin, is a New York City-based (United States) marketing‌-tech company. The company develops and operates a cloud-based marketing platform for online merchants, combining review and ratings management, visual user-generated content, loyalty and referral solutions, SMS marketing and analytics.

Yotpo employs between 201 and 500 people. Its platform integrates with e-commerce systems such as Magento and Shopify, enabling brands to collect shopper reviews and content, amplify that across search engines and social networks, and gain insights to optimise merchandising and marketing strategy.

How Much Funding Has Yotpo Raised?

1. Seed Round

Amount Raised: $1.5 M
Date: October 2012
Lead Investors: Gandyr Group, Rhodium
Motivation: To expand the team and further develop the product.

2. Series A

Amount Raised: $10.7 M
Date: January 2014
Lead Investors: Blumberg Capital
Motivation: To scale operations and enhance product offerings.

3. Series B

Amount Raised: $15 M
Date: June 2015
Lead Investors: Marker
Motivation: To accelerate growth and expand market reach.

4. Series C

Amount Raised: $22 M
Date: June 2016
Lead Investors: Bessemer Venture Partners
Motivation: To expand the platform’s capabilities and enter new markets.

5. Series D

Amount Raised: $51 M
Date: November 2017
Lead Investors: Access Industries (ClalTech)
Motivation: To enhance product features and scale the business globally.

6. Series E

Amount Raised: $75 M
Date: August 2020
Lead Investors: Bessemer Venture Partners
Motivation: To support growth and expand the platform’s capabilities.

7. Series F

Amount Raised: $230 M
Date: March 2021
Lead Investors: Bessemer Venture Partners (with Tiger Global)
Motivation: To double the product and R&D team and accelerate the rollout of the full platform experience.

Total Funding Raised: $436 M

Current Valuation: $1.4 Billion (as of March 2021)

Latest Funding Date: March 2021

Key Investors

1. Bessemer Venture Partners

Details: A leading venture capital firm across early-stage to growth technology companies.
Investment Focus Areas: Technology, SaaS, consumer internet, enterprise infrastructure.
Notable Investments: LinkedIn, Shopify, Pinterest, Yotpo.

2. Access Industries / ClalTech

Details: Investment arm of Access Industries, with ClalTech focusing on tech startups.
Investment Focus Areas: Technology, media, growth stage companies.
Notable Investments: Yotpo (Series D), other tech infrastructure firms.

3. Tiger Global

Details: Global investment firm with both public and private market exposure.
Investment Focus Areas: Internet, software, consumer tech, growth stage.
Notable Investments: Facebook, Spotify, and participated in Yotpo’s Series F.

4. Marker

Details: Venture capital firm focused on early to mid-stage technology companies.
Investment Focus Areas: Software, marketplaces, infrastructure.
Notable Investments: Yotpo (Series B), other growth technology firms.

5. Gandyr Group & Rhodium

Details: Early-stage investors supporting startups at foundational levels.
Investment Focus Areas: Technology, software startups, emerging markets.
Notable Investments: Yotpo (Seed), others in e-commerce/tech space.

Where Is Yotpo’s Headquarters?

Yotpo is headquartered in New York City, United States. Being located in a major commerce and media hub gives Yotpo strategic access to large e-commerce brands, marketing talent, and a vibrant startup ecosystem. This urban base supports its growth in marketing technology services, integration with major platforms, and expansion of its product suite globally.

What’s Next for Yotpo?

Yotpo’s roadmap focuses on deepening its platform integration across reviews, loyalty, referrals, SMS and visual user-generated content, enabling brands to operate a unified marketing stack rather than disparate point solutions. With its recent $230M Series F funding and a valuation of approximately $1.4B, Yotpo plans to hire heavily in product and R&D, expand its international operations, and deliver more AI-driven marketing insights.

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