Zulily is an e-commerce destination built around daily, time-limited offers that appeal primarily to parents and value shoppers. The site curates apparel, toys, home items and gifts into themed drops that create urgency and discovery for shoppers. Zulily’s business model focuses on strong merchandising, tailored email and personalization to convert traffic into frequent buyers. Behind the scenes, Zulily invested in vendor relations, marketplace operations and fulfillment strategies to manage inventory flows for flashing sales events. Over time the business integrated with larger retail ecosystems following acquisition.
What Is Zulily and What Does It Do?
Zulily, founded in 2009 by Mark Vadon and Darrell Cavens, is a Seattle-based (United States) horizontal e-commerce platform that runs time-limited daily deals across apparel, toys, home and gifts. The company employs 2,866 people.\
Zulily curates and promotes limited-time product collections that drive discovery and repeat purchase behavior. It aggregates supplier inventory into themed events, markets them via targeted emails and mobile notifications, and manages order fulfillment and customer service to deliver value to bargain-seeking families.
How Much Funding Has Zulily Raised?
1. Series D
- Amount Raised: $85M
- Date: November 15, 2012
- Lead Investors: Andreessen Horowitz
- Motivation: Scale merchandising, inventory operations and customer acquisition.
2. Series C
- Amount Raised: $43M
- Date: August 11, 2011
- Lead Investors: Meritech
- Motivation: Expand vendor partnerships and logistics.
3. Series A
- Amount Raised: $6M
- Date: August 04, 2010
- Lead Investors: August Capital, Trinity Ventures, Maveron
- Motivation: Platform development and early growth.
Total Funding Raised: $135M
Latest Funding Date: November 2012
Key Investors
1. Andreessen Horowitz
- Details: Venture firm investing across consumer and enterprise tech.
- Investment Focus Areas: Marketplaces, consumer internet, platforms.
- Notable Investments: Lyft, GitHub, Coinbase.
2. Meritech
- Details: Growth-stage investor focused on scaling technology companies.
- Investment Focus Areas: SaaS, consumer, enterprise.
- Notable Investments: Facebook (growth investors historically), Dropbox, Salesforce-adjacent investments.
3. Maveron / Trinity / August Capital
- Details: Early-stage and growth investors supporting consumer platforms and product companies.
- Investment Focus Areas: Consumer internet, marketplaces, retail tech.
- Notable Investments: Starbucks, Zulily.
Where Is Zulily’s Headquarters?
Zulily is headquartered in Seattle, Washington, United States, a strong talent market for e-commerce, logistics and marketplace operations.
What’s Next for Zulily?
Following acquisition and integration into larger retail groups, Zulily’s path is about tightening supply chains, improving personalization and mobile experiences, and leveraging parent-company scale to lower costs and increase assortment for repeat buyers.
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