Zwift has raised $620M across major funding rounds, beginning with a $27M Series A in 2016, followed by a $120M Series B in 2018 backed by Highland Europe and Novator Partners. The company secured its largest round with a $450M Series C in September 2020, reaching a $1B valuation. Investors include KKR, Permira, COLOPL, True Global, and Bryant Stibel. With consistent backing from global tech and sports-focused investors, Zwift strengthened its position as a leading virtual fitness platform by expanding gamified cycling experiences and building immersive digital training environments.